Sporting greats and history
The iconic Olympic International shoe brand trademark was registered in 1918. Inspired by the Olympic Games movement.
In 1994, South Africa’s exclusion from international sports ended and the country saw a surge of interest across various sporting disciplines. In the 90s, shoe technology grew exponentially, and the Olympic range became engineered to the very highest standards as a result. Today, Olympic includes all the latest internationally recognised “performance improving” attributes in its shoe ranges, backed up by an international quality assurance system. Every new project is rigorously tested and controlled before being launched into the market.
Olympic implemented a powerful marketing campaign during the 80s and 90s, competing with international shoe brands for sales volume and popularity. At that time, South Africa was isolated from world sport, and some international shoe brands were prevented from selling their product in South Africa. This further ingrained the brand in the psyche of local athletes and sports people across all codes. School sports and local club sports rapidly became the popular focus of attention, gaining many participants, due to our national teams being banned from world competitions.
What we are today:
While offering a newly cultured range of aesthetically and athletically inspired apparel & footwear, our experienced team specialise in reinventing our products to make way for its new energy, look and feel. Bringing to life, products that are easily affordable including ‘new tech’, is what our team with a strong sporting background is best at.