Product Innovations & Technology

Re-kindling the Flame: The Evolution of Olympic Sports Footwear

Welcome to “Re-kindling the Flame,” where we take you on […]

Welcome to “Re-kindling the Flame,” where we take you on a fascinating journey through the history of our sports footwear brand, Olympic. For over a century, we’ve been at the forefront of innovation, quality, and affordability, making sure athletes and fitness enthusiasts across South Africa and the SADC regions can perform at their best. Let’s dive into our story!

1918: The Birth of Olympic

It all began in 1918 when the iconic Olympic International shoe brand trademark was registered. Inspired by the spirit of the Olympic Games movement, our founders set out to create footwear that embodied the same values of excellence, competition, and perseverance. This marked the beginning of a legacy that would span over 100 years.

The 80s and 90s: Rising to the Challenge

Fast forward to the 1980s and 1990s – a time when Olympic implemented powerful marketing campaigns that catapulted the brand into the spotlight. Despite the international isolation of South Africa from world sports during this period, Olympic shoes became a staple for local athletes. With international brands unable to sell their products in South Africa, Olympic solidified its place in the hearts and minds of sports enthusiasts across the country. School sports and local club sports gained immense popularity, with Olympic shoes gracing the feet of many aspiring athletes.

The Technological Revolution

The 90s also witnessed a technological revolution in shoe design and engineering. Olympic embraced these advancements wholeheartedly, ensuring our footwear was equipped with the latest performance-enhancing attributes. Rigorous testing and quality assurance became the backbone of our product development process. Every new project underwent thorough scrutiny before hitting the market, guaranteeing top-notch quality and performance.

Today: A legacy of excellence

Today, Olympic continues to offer affordable, great quality footwear. Our shoes incorporate internationally recognized “performance improving” features, ensuring athletes can push their limits while staying comfortable and protected. Whether it’s on the field, in the gym, or as part of an active lifestyle, the legacy of Olympic lives on in every pair of shoes sold.

Our aim is simple yet profound: to be the most affordable technical sports footwear and apparel brand in South Africa. We believe that quality and performance shouldn’t come with a hefty price tag. Our commitment to innovation, rigorous testing, and continuous improvement ensures that we stay true to this vision.

The Future: Continuing the journey

As we look to the future, we remain committed to enhancing our footwear’s performance and technicality. Our dedication to quality, affordability, and innovation will guide us as we continue to support athletes and fitness enthusiasts.

Thank you for joining us on this journey through the history of Olympic. Here’s to many more years of success, innovation, and athletic achievement!

Feel free to reach out if you have any questions or need further insight into our story. Enjoy sharing the rich heritage and the promising future of the Olympic brand!